Aachi Masala-An Apt exemplary for a Startup from build to buyout

Interview multiple candidates

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Search for the right experience

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Ask for past work examples & results

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Vet candidates & ask for past references before hiring

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Once you hire them, give them access for all tools & resources for success

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‘Aachi Masala’, the Chennai-based brand that rocked on early tv advertisements some 25 years back, slowly became a household name spread across 14 Indian States with over 1 million outlets, 200 products and 600 varieties and over 1500 crores revenues, at last found its Silverline; Wipro and TATA retail arms are working to buy Aachi a 1000 crores.

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Their control on supply chain, command in quality, persuasion for better customer acquisition through products make them true entrepreneurial to build step by step in distribution than disruption alone.

In the last 5 years, the Indian masala found a spike in consumption with customers' gastronomical interests growing especially in regional tastes formula products everything around got spicy with buyouts, takeovers and innovations. The spicyness is up in the masala segment began in 2022 with Dabar buying a stake in Badshah and now Aachi joining the buzz, making it more healthier as it is Namma Aachi.