In the face of the crisis

Interview multiple candidates

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Search for the right experience

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Ask for past work examples & results

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Vet candidates & ask for past references before hiring

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Once you hire them, give them access for all tools & resources for success

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The "hashtag#FirstAidFirst" strategy is crucial in mitigating the damaging effects of negative news surrounding a product, such as the recent ban faced by MDH masala in Hong Kong. Food Safety authority, CFS of Hongkong says Curry powder mixed masala powder, Madras curry powder, Sambhar masala mix of MDH and one from Everest contains some Cancer causing agents in them, has a compelling context to prevent misinformation and present the facts of quality checks.

Following this development, Singapore government too joined the list has a context for MDH. It's appreciative that MDH promptly addressed the issue with transparency, empathy, and proactive measures, companies can minimize reputational harm, regain consumer trust, and potentially salvage market share. Anyway results are yet to be produced ,as GoI also asked officials to look at the case asap, makes this case more interesting.

Nestle with Maggie sometime back took a hit with a certification from an unknow lab claiming it contains lead quantities. As sweet time gone to react before more Indian State Governments took route ot ban it,nestle has to bag huge revenue loss and brand trust.

Implementing crisis communication protocols, conducting thorough investigations, and offering immediate solutions demonstrate a commitment to accountability and consumer well-being, which can ultimately help navigate the crisis and protect brand reputation in the long term.

I always believe, "In times of crisis, swift and sincere action speaks volumes. Stay first-step-first, than resolving everything around it. stay honest, and prioritize the well-being of your customers above all else."

Figure It Out
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