The Fourth largest industry in India

The annual spending on marriage and related activities might exceed $130 bn, this might take it to the 4th place ahead of Auto, steel, and technology.

The Fourth largest industry in India

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The annual spending on marriage and related activities might exceed $130 bn, this might take it to the 4th place ahead of Auto, steel, and technology.

For ages in India, Marriage has always been important across classes, sections, and religions. It's a seriously focused and structured episode in people’s life, especially considered to be a pillar of societal fiber and collective strength. Off late, there have been a lot of extravaganzas coming into the celebrations across phases from a pre-wed shoot to Mehndi to other traditional themes and parties, etc has led the shopping trial starting from location to clothes to gold ornaments to gifts and many more to the list.

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It seems this segment is finding more buzz with companies joining into its fold, with service offerings of over 700+ making this unique vertical with significant traction it has established with the concept of marriage. Technology has brought in a bigger scope and holds a world of digitization opportunities that can propel every need into a concept and every concept into a model and every model is for engaging the celebrations to its core; The big Indian weddings are both an event and an industry.

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This post is part of ZeroCode - Side Effects & Survival Series
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