The New Breed of Profession In The Brewing

Interview multiple candidates

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Search for the right experience

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Ask for past work examples & results

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Vet candidates & ask for past references before hiring

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Once you hire them, give them access for all tools & resources for success

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A senior colleague when ever he visits US, shares picks of Craft Beers and talks hours on his experiences of it with analysis on how the industry is shaping called ;Craft Brewing. Being a teetotaller, found brewing has brewed me many thoughts in understanding the industry and insights of their branding.

There are only 269 𝑴𝒂𝒔𝒕𝒆𝒓 𝑺𝒐𝒎𝒎𝒆𝒍𝒊𝒆𝒓𝒔 (Thy are super experts in wine tasting) world wide and 172 of them are in the USA, The median salary is $164,000. The 𝑴𝒂𝒔𝒕𝒆𝒓 𝑪𝒊𝒄𝒆𝒓𝒐𝒏𝒆, which is equivalent to Master Sommelier but he’s an expert in beer. To become a Master they need to go through an exam for almost 2 days, and there are 𝒐𝒏𝒍𝒚 24 of them to certify so far on the planet.

The Craft Beer industry has been thriving, which began in 1982 𝘵𝘩𝘦𝘳𝘦 𝘸𝘦𝘳𝘦 93 𝘣𝘳𝘦𝘸𝘦𝘳𝘪𝘦𝘴 𝘢𝘤𝘳𝘰𝘴𝘴 𝘜𝘚, 𝘢𝘴 𝘰𝘧 2021 𝘵𝘩𝘦𝘺 𝘩𝘢𝘷𝘦 𝘦𝘹𝘱𝘢𝘯𝘥𝘦𝘥 𝘵𝘰 9,247. The Craft Beer now accounts for 13% 𝘰𝘧 𝘵𝘰𝘵𝘢𝘭 𝘣𝘦𝘦𝘳 𝘰𝘶𝘵𝘱𝘶𝘵 𝘢𝘯𝘥 𝘪𝘴 𝘨𝘳𝘰𝘸𝘪𝘯𝘨 @ 8% 𝘱𝘦𝘳 𝘺𝘦𝘢𝘳, while sales of traditional brews are flat, is

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Very interestingly, some of the craft beers are sold for $300 𝘢 𝘣𝘰𝘵𝘵𝘭𝘦 𝘢𝘯𝘥 𝘢𝘨𝘦𝘥 𝘧𝘰𝘳 30 𝘺𝘦𝘢𝘳𝘴 in bourbon and wine casket, but the industry admits that beer will never be able to compete with fine wine. Before becoming a master, Cicerone has opened the possibility of tasting painting with meals at fancy restaurants and this reflects the potential of the untapped market for beer expertise gets larger by each day and taste.

This might be the Casper moment - a disrupter in the mattress industry, for the beer industry

Brew a Beverage. Craft a Career.

This post is part of 𝒁𝒆𝒓𝒐𝑪𝒐𝒅𝒆(https://www.zeroco.de/) - Side Effects & Survival Series.‍