Zomato’s Strategic Shift

Interview multiple candidates

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Vet candidates & ask for past references before hiring

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(This article is part of the 'Figure It Out' series on unconventional business strategies. For more insights, visit www.figureitout.xyz.)

In the fast-paced business world, refining your focus is often key to success. Zomato’s recent decision this week was sweeter than a surprise,to shut down its intercity food delivery service;'Legends’. This move exemplifies the strategic approach known as "addition by subtraction."

Launched in August 2022, 'Legends' aimed to bring delicacies from across India to customers’ doors but struggled to find a solid product-market fit. After two years of efforts, Zomato decided to discontinue the service. This move highlights the importance of reallocating resources to more successful ventures and staying agile in a competitive market.

By cutting losses on 'Legends,' Zomato is better positioned to focus on its core strengths and pursue new growth opportunities, like its recent acquisition of Paytm Insider. This strategic recalibration underscores the value of knowing when to pivot and emphasizes the importance of aligning business initiatives with long-term goals.

For entrepreneurs and business leaders, Zomato’s decision serves as a reminder: sometimes, letting go of what doesn’t work is the best way to make room for what does.

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